“Talk to your users!” Seems simple enough. But anyone who’s tried knows it’s rarely that straightforward. Truly understanding your customers is a complex endeavor, yet crucial for building products they’ll love. But…
Your user research is a treasure map. But without a UX research report attached, your team might be reading it upside down. Want to go from “What are our users thinking?” to…
Did you know that YouTube started as a video dating site? Or that Twitter was initially conceived as a podcasting platform? When building great products, what you don’t know can hinder your…
Companies across the globe spent over $1.3 billion (collectively) on research and development in 2023. Their weapon(s) of choice? Research tools. Businesses use market research to learn about the industry they operate…
Product feedback surveys uncover insights that guesswork can’t match. But they also have a reputation problem. When poorly designed, surveys feel like shouting into the void. They waste users’ time and give…
Automation software can help you go from no data to actionable insights at lightning speed (without burnout). But finding the right tool can be a bumpy ride. With countless options, overlapping features,…
When conducting research, you can sit on mountains of customer data — yet never find anything of value. That’s because data collection is easy, but trying to manually untangle it can overwhelm…
What’s the best way to attain user empathy? Walk a mile in their shoes. So, how can companies “experience” the user journey? Enlist the help of user testing tools. These platforms cover…
You’ve definitely seen (and ignored) hundreds of emails from companies after purchasing or using a product. We’re talking about ones that ask you to rate your product or purchase experience. So why…