AI is not a replacement for research teams — and it never will be.
But it’s still a powerful research assistant that you can effectively use today if you know some basics.
AI has been a part of the HeyMarvin UX toolkit since Day 1, and we’re ready to share some of our secrets for building user-centric products at breakneck speed.
Key Takeaways About How to Use AI in Research
Marvin is at the cutting edge of using AI in research.
But that doesn’t mean we think AI is a drop-in replacement for human researchers. Not even close.
So what CAN it do?
Our co-founders hear this question all the time.
So they decided to host a live Q&A on the topic. The team at Marvin has done a ton of research, and we want to share our learnings with you.
Transparency helps us all.
Go watch the on-demand session to learn how you can take advantage of AI and improve your research workflows.
💡Simple yet strategic ways to introduce AI into your workflow
💡How AI can speed up your qualitative data analysis
💡Prompts and questions you can ask ChatGPT and other AI tools to improve your experience
💡Where AI falls short today and how to avoid its limitations
💡Why we’ll always need trained researchers to uncover valuable insights
About the heyMarvin Founders
Chirag Narula is the Co-Founder and Chief Product Officer of heyMarvin, where he and his team are building a product that positively impacts people’s lives while remaining playful, funny, and smart. Because of this, he spends a good deal of his time thinking about how AI will impact UX research for the better.
Previously, Chirag was the head of design at Blinkit, the #1 instant delivery service in India. As the Principal Designer, he led a team of 30 other designers to build a simple, intuitive and user-centric product.
Chirag has a Master of Design from the reputed Indian Institute of Design and a bachelor’s degree in Engineering.
Prayag Narula is the co-founder and CEO of heyMarvin, a qualitative data analysis platform and research repository that elevates the voice of your customers so you design exactly what they need.
Previously, Prayag cofounded and led LeadGenius, a venture-backed company that helps B2B sales and marketing teams save time and deliver on their revenue goals.
Prayag was a researcher at University of Helsinki in Finland. He studied at the UC Berkeley School of Information, and he is the published author of of over a dozen research papers in the field of HCI, User Centered Design, Artificial Intelligence, Crowdsourcing, and Computer Networks.
What Other Leaders Say about AI in Research
Ready to add AI to your UX research toolbox? Here are some additional resources to consider:
- AI in UX Research: The Good, the Bad and the Final Verdict
- The Importance of Qualitative Research within AI Systems with Microsoft’s Mary Gray
- AI and Qualitative Research: An Expert’s Advice on What You Should Know with Google’s Rida Qadri
- Why UX Designers are the Driving Force Behind Responsible AI with Microsoft’s Mihaela Vorvoreanu