Want to understand what your customers really think and feel? Then you’re in the right place. We’re going to introduce you to qualitative observation. We’ll also cover the different types, benefits, and methods of qualitative research, plus we’ll show you step-by-step how…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
AI note-takers automate previously manual tasks, freeing up valuable time to focus on deeper analysis. Learn why AI note-takers are quickly becoming an indispensable…
Ever tried to take meeting notes while someone’s speaking? Difficult to capture everything, isn’t it? Enter transcription software for qualitative research. This software generates…
Everyone in your design org is responsible for understanding and implementing practical UX research principles. Here's your starting point.…
The recent "democratization" movement has left many UX researchers feeling confused (and concerned) about how to best promote high-quality research practices across their team. We want to help demystify the process.…
AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…
Bring all your user research together in one place so you can easily conduct, organize, analyze and share your customer insights. …
Our product team has great tips so you can make well-informed hiring decisions and build a successful team.…
Meticulous user research is your key to success. But is your research methodology telling the full story?…
The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and…
Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…
How design entrepreneurs are transforming the unsexy world of B2B products.…
Help your designers fall in love with the research process.…