Nothing makes users run away faster than poor usability. Confusing workflows, hidden menus, or frustrating features are deal breakers. The problem with users who run? They don’t usually take the time to…
The voice of the customer (VoC) is the loudest. If you listen to it, you’ll cut through assumptions and get to clear product decisions. But without a plan to capture and act…
In the late 1990s, software designer Alan Cooper noticed that teams were designing for faceless users. Cooper gave those users personalities, goals, and quirks, calling them “personas.” He was convinced that this…
If there’s any best context for a codebook, qualitative research would be it. Coding offers a clear organization from which your rich user data will benefit the most. Even when you’re knee-deep…
Henry Ford, the pioneer who made automobiles affordable for middle-class Americans, famously said: “If I had asked people what they wanted, they would have said faster horses.” But that doesn’t mean researching…
To find the best way to create a results-driven research repository, Marvin conducted interviews with user research experts and a qualitative analysis of 360 reviews.…
2024 was a year of transformation at Marvin. From new AI-powered features to enhanced collaboration tools, we made research easier, faster, and more accessible for our users. And we’re moving at full…
Why do we watch product reviews on YouTube? Anyone can look up product specs. We want to know more about people’s real-life experiences. What are their impressions while using a product? A…
It’s difficult for me to pick favorites. Big and small, these updates elevated Marvin to the powerful UX tool it is today — an end-to-end UX research repository that empowers even non-researchers…
Every great product has a story, and UX testing helps you write its chapters. Without it, you risk rolling out features that frustrate users, costing you time, money, and trust. In this…