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January 2025

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Qualitative Usability Testing: Methods, Tools, and Benefits

Nothing makes users run away faster than poor usability. Confusing workflows, hidden menus, or frustrating features are deal breakers. The problem with users who run? They don’t usually take the time to…

by Indhuja Lal
January 30, 2025
Talk to Your Users
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Voice of Customer (VoC) Metrics: Methods and Tools Explained

The voice of the customer (VoC) is the loudest. If you listen to it, you’ll cut through assumptions and get to clear product decisions. But without a plan to capture and act…

by Indhuja Lal
January 30, 2025
Talk to Your Users
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Persona Mapping Explained: Tools, Techniques, and More

In the late 1990s, software designer Alan Cooper noticed that teams were designing for faceless users. Cooper gave those users personalities, goals, and quirks, calling them “personas.” He was convinced that this…

by Indhuja Lal
January 30, 2025
Talk to Your Users
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How to Create a Qualitative Research Codebook (with Example)

If there’s any best context for a codebook, qualitative research would be it. Coding offers a clear organization from which your rich user data will benefit the most. Even when you’re knee-deep…

by Indhuja Lal
January 29, 2025
Talk to Your Users
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Simplifying VoC Research: Methods, Tools & Best Practices

Henry Ford, the pioneer who made automobiles affordable for middle-class Americans, famously said: “If I had asked people what they wanted, they would have said faster horses.” But that doesn’t mean researching…

by Indhuja Lal
January 29, 2025
Talk to Your Users
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The State of Research Repositories: Powerful, Yet Untapped Resource for UX Teams

To find the best way to create a results-driven research repository, Marvin conducted interviews with user research experts and a qualitative analysis of 360 reviews.…

by Cari Murray
January 28, 2025
Leading the Way

Making Research Easier: Marvin’s January Roundup

2024 was a year of transformation at Marvin. From new AI-powered features to enhanced collaboration tools, we made research easier, faster, and more accessible for our users. And we’re moving at full…

by Indhuja Lal
January 23, 2025
Product Updates
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How to Present Qualitative Data (Expert Tips + Tools)

Why do we watch product reviews on YouTube? Anyone can look up product specs. We want to know more about people’s real-life experiences. What are their impressions while using a product? A…

by Krish Arora
January 23, 2025
Talk to Your Users

12 Ways Marvin Transformed Research in 2024

It’s difficult for me to pick favorites. Big and small, these updates elevated Marvin to the powerful UX tool it is today — an end-to-end UX research repository that empowers even non-researchers…

by Chirag Narula
January 22, 2025
Product Updates
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UX Testing Methods: From Basics to Advanced Techniques

Every great product has a story, and UX testing helps you write its chapters. Without it, you risk rolling out features that frustrate users, costing you time, money, and trust. In this…

by Indhuja Lal
January 20, 2025
Talk to Your Users
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Equafin Inc. 2025

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