Qualitative data is jam-packed with the “Aha!” and “Huh?!” moments that make or break the user experience. Any passionate researcher values this complex information. Leaders, however, want to see measurable trends and…
During your product research, you’ve likely had moments where your hard work was overlooked or misunderstood. The good news? Pulling actionable insights from your user data is the secret weapon to helping…
“How can we make user experience less intimidating for people looking to become researchers?” “How do we help people understand AI-based research methods and tools?” These are the questions Kate Moran works…
Interviews are rich territory for understanding what drives users. Conducting them seems pretty straightforward. You sit down, ask questions, and take notes (thank goodness for note-taking tools!). But if you want actionable…
Guesswork has no place in product development. That said, collecting product feedback only helps if you do it right. When your surveying is half-baked, you lose touch with your users’ needs and…
Did you know more customers than ever are complaining about their interactions with a brand? Consumer experiences are the worst they’ve been in over a decade. Forrester says only 3% of companies…
Conducting research without a UX research plan is like forging a sword blindfolded. Pointless. Poor jokes aside, research without a plan is a recipe for disaster. It eats away at resources, costing…
Survey data should be a goldmine of insights. But when you first dive in, it’s more of a swamp. You’ve got heaps of ratings, open-ended responses, and even a few head-scratching comments.…