User-centric product design is everyone’s responsibility — not just your design team's.…
Design has the power to transform the company and the product vision. But how?…
The goal in product research is to establish the most accurate interpretation of your users’ needs. To do that, you need to know when to use qualitative data vs quantitative — and…
Everyone talks about focusing on the customer. But that’s only possible if everyone is actually talking to your customer.…
Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…
Unlike many customer-facing teams, the #1 goal of designers isn’t revenue. They just want to solve customer problems and deliver the best experience. But you can’t design a great product without getting…
How design entrepreneurs are transforming the unsexy world of B2B products.…
Help your designers fall in love with the research process.…
We can’t predict the future of the market, but we can delight our current customers…
A culture of research is instrumental in developing customer empathy. And everyone in your org is responsible for understanding the users.…