Article originally published on Forbes.
The pendulum in the tech industry has swung from boom to bust in a matter of weeks. Open any news app, and you’ll read about plummeting valuations, mass layoffs, hiring freezes, and public companies trading at the lowest PE ratios since even before the pandemic.
Technology helped us adjust to a new reality in the past two years, and many in the space profited from a swift shift to digital workforces.
What do we do now that the hype cycle is over? We focus on what matters: adding real value to our customers.