Amazon, Microsoft, and Uber use UX survey tools to continuously gather customer feedback. Collecting and analyzing user data helps improve the user experience on their platforms. Collecting customer feedback has been around…
AI for market research promises to revolutionize the UX process. Let’s explore how. Did you know… Two tech giants once forayed into the smartphone market? Amazon created the ‘Fire Phone’, a device…
Google Glass. Segway. Why did these promising products fail? They didn’t bother trying to understand what their customers or users really needed using product feedback tools. A grave mistake. A constant feedback…
Companies are finally recognizing the importance of UX. However, it can’t seem to shed one label — UX consumes far too much time and resources. Not anymore: AI is revolutionizing the UX…
Dive into AI Qualitative Data Analysis and learn how this innovative approach can drastically improve your research and decision-making.…
Microsoft’s Senior Principal Researcher talks about the influence of AI on qualitative research. She spoke about their interdependence, and how qualitative research will influence future AI.…
Discover how AI makes qualitative research powerful by enhancing data analysis, uncovering deeper insights, and increasing efficiency. Learn more about these transformative benefits in our blog.…
Our comprehensive guide to choosing a research repository that suits your organization’s needs, with expert advice from research practitioners. Grab a cup of tea before diving into this one — it’s a…
The team at Marvin scoured the web to find the best AI tools for you to integrate into your UX research and design workflows.…
Learn how Entertainment Partners amplified the value of its research practice with help from Marvin. VP of Product Experience Beth Seaman walks us through how she uses Marvin to glean insights from…