Unlike many customer-facing teams, the #1 goal of designers isn’t revenue. They just want to solve customer problems and deliver the best experience. But you can’t design a great product without getting…
How design entrepreneurs are transforming the unsexy world of B2B products.…
Help your designers fall in love with the research process.…
A culture of research is instrumental in developing customer empathy. And everyone in your org is responsible for understanding the users.…
