“It’s a capital mistake to theorize before you have all the evidence. It biases the judgment.” — Sherlock Holmes. The best researchers think like Holmes. They’re always on the lookout for evidence that…
Research repository tools are central hubs for collecting, storing and analyzing user data. So what happens when you don’t have one? Let us illustrate: A business leader asks a researcher what users…
Amazon, Microsoft, and Uber use UX survey tools to continuously gather customer feedback. Collecting and analyzing user data helps improve the user experience on their platforms. Collecting customer feedback has been around…