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August 2022

Qualitative research represented by telescope and night sky

Why Qualitative Research Matters to UX Researchers and Product Teams

Analyzing qualitative data has always been the key to building products your customers love. Let's dig into the different approaches you can take to uncover key user insights.…

by Krish Arora
August 31, 2022
Talk to Your Users
Old timey telephone highlights best practices for user research

Five Design Principles to Improve Your User Research Process

Unlike many customer-facing teams, the #1 goal of designers isn’t revenue. They just want to solve customer problems and deliver the best experience. But you can’t design a great product without getting…

by Cari Murray
August 12, 2022
Marvin Customers
Abstract event image of colorful blobs

Beautiful Design Isn’t Just for Airbnb

How design entrepreneurs are transforming the unsexy world of B2B products.…

by Cari Murray
August 4, 2022
Talk to Your Users

Equafin Inc. 2025

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