Qualitative UX research is one of the primary drivers of decision-making for all organizations. Executives and organizations make decisions based on the conversations that they’ve had. The stories they tell. The feedback…
The recent "democratization" movement has left many UX researchers feeling confused (and concerned) about how to best promote high-quality research practices across their team. We want to help demystify the process.…
AI technology provides a new lens for researchers to gain new insights, move faster and make decisions quicker.…
