You don’t get a second chance to make a first impression. This is highly applicable to digital products. If your first experience is a trainwreck, you won’t likely use an application again.…
Every good researcher will eventually end up sweating over how to formulate “simple” questions. Choose your words carefully to prevent users from going astray with their answers. But there’s a fine line…
Making sense of heaps of research can sometimes feel like torture. Not even the research enthusiasts find it thrilling to squint at data for hours, thinking, “Wait… am I truly seeing the…
Sherlock Holmes would probably claim user research is elementary. But any other researcher can tell it’s anything but easy. In fact, user research is part detective work and part science experiment. When…
Survey data is a sea of random answers, half-filled forms, and user comments ranging from “I love it!” to “Why does this exist?” If you find yourself tempted to toss it and…
AI is uprooting industries and changing how people work. And UX design is no exception. Usability guru Jakob Nielsen predicts that AI UX design heralds a period of renaissance for the field.…
Have you struggled to find research participants for your studies? Basel Fakhoury can empathize. Before he co-founded User Interviews with Dennis Meng and Bob Saris, they created Mobile Suites, an app for…
Janelle Estes’ path has come full circle. After graduating from Bentley University, she worked at Nielsen Norman Group and UserTesting. Over her career, Janelle observed something: Research teams faced an uphill battle…
A UX research roadmap aligns all departments around solving customer problems and building products users love. …