The big consumer brands are known for their beauty and style. But design is the unsung hero behind B2B companies too.
Think about it: A designer’s one job is to guide us from Point A to Point Z in an effortless, efficient way. Done well, and product design is directly responsible for revenue growth and customer admiration.
So how do you start shining a light on your UX design team’s heroics?
How Design Entrepreneurs Are Transforming B2B
We brought together two entrepreneurs who designed a successful company together — and continue to reshape the world of design.
They’ll also revealed their secrets about…
- How to build an effective design team with limited resources
- The importance of a good discovery process
- Why your design team needs a seat at the leadership table
- What they wish they could go back and do all over again if they were to launch LeadGenius today